The Machineseeker Group is official partner of Team Germany at the Olympic Games. Ten athletes represented "Team Machineseeker" in Tokyo 2020 and in Beijing 2022. In Paris 2024, five athletes
will also compete for Machineseeker. "We are pleased to be a partner for Team Germany for the upcoming Olympic Games with Machineseeker," says Sven Schmidt, Chief Marketing Officer of the
Machineseeker Group.
The Olympic Games have a special charisma. Worldwide, more than 4 billion people follow the major event.
This partnership is as hard as steel: Germany's best-known machinery dealer Michael Manousakis, CEO of Morlock Motors, will be working closely with the Machineseeker Group as of now. Manousakis is known worldwide through the successful documentary series "Steel Buddies – Stahlharte Geschäfte".
Machineseeker and TruckScout24 were already official partners of the seventh season of "Steel Buddies" on DMAX. The direct cooperation with Morlock Motors and Michael Manousakis now, is the next logical step in the partnership. "Michael Manousakis is the best-known used machinery dealer in Germany. And we are the best-known online marketplace. That fits," says Thorsten Muschler, founder and managing director of Machineseeker.
"When you buy used machinery, you do so at Machineseeker, the clear number 1," says Michael Manousakis and adds: "Machineseeker is a platform from professionals for professionals."
Machineseeker.com and TruckScout24 are sponsoring the 2021 Handball World Cup in Egypt from 13th to 31st January. Both brands will be present at all matches of the German
national team in form of floor covering advertisements. In addition to football, where the Machineseeker Group is the largest sponsor of the second German Bundesliga, handball has now been added
as another high-reach sport.
The Machineseeker Group has chosen the Handball World Cup because the media attention for handball is by far the greatest at World Cups and Olympic Games.
From the 2022/23 season, the Machineseeker Group has acquired the naming rights to the EHF Champions League. The premium competition of European handball is officially called Machineseeker EHF Champions League for this season.
The final tournament in Cologne will take place under the name TruckScout24 EHF FINAL4 2023. In addition to the naming, the Machineseeker Group with its marketplaces
Machineseeker and TruckScout24 will be involved in all 132 matches in the entire hall set-up (floor stickers, LED boards) as well as on the print and digital channels.
The title sponsorship of the EHF Champions League is another milestone deal for the Machineseeker Group: "It raises our profile as the number 1 provider of online marketplaces for used machinery
and commercial vehicles in Europe," says Managing Director Sven Schmidt.
Since 2023 and initially until 2026, the Machineseeker Group has been the official main sponsor and namesake of the Machineseeker European Championship. Throughout the event – the most important European tournament in darts – the Group will present itself to the media with its number one platforms Maschinensucher.de, Machineseeker.com, Werktuigen.nl and TruckScout24.
The German company is thus continuing its successful engagement in darts events and strengthening its position as the clear market leader throughout Europe. "More and more suppliers are selling their machines across borders. The European Darts Championship achieves high viewing figures, particularly in the UK, the Netherlands, Poland, Belgium and Austria. This further strengthens our European reach and generates additional demand for our sellers‘ used machines beyond national borders", explains Sven Schmidt
The Machineseeker Group is already well-known in the sport of darts as a former shirt sponsor of multiple world champion Michael van Gerwen and as a premium partner of various darts events, including the 2019 European Darts Championship, the 2018 World Darts Championship and the German Darts Masters.
From 2019 to 2021 Machineseeker.com was shirt sponsor of the multiple darts world champion and clear No. 1 of the world ranking list at the time. A commercial with the "Green Machine" can be seen online worldwide. "Van Gerwen is the superstar of the darts scene and also occupies the strategically important markets of the Netherlands and Great Britain for us. Michael is also incredibly likable and approachable. He is a great match for us," said Thorsten Muschler at the beginning of the partnership.
As brand ambassador for Machineseeker.com the exceptional athlete has once again proven his class.