Sponsoring
Olympics
Official Partner of Team Germany
The Machineseeker Group regularly partners with Team Germany for the Olympic Games. At both Tokyo 2020 and Beijing 2022, ten athletes represented 'Team Machineseeker'. The company continued its presence with its own team at Paris 2024. 'We are proud to partner with Team Germany for the Olympic Games on a regular basis', affirms Sven Schmidt, Chief Marketing Officer of the Machineseeker Group, about the collaboration with the athletes.
The Olympic Games have a unique global appeal, attracting over 4 billion viewers worldwide.
Morlock Motors
Michael Manousakis
This partnership is as hard as steel: Germany's best-known machinery dealer Michael Manousakis, CEO of Morlock Motors, will be working closely with the Machineseeker Group as of now. Manousakis is known worldwide through the successful documentary series 'Steel Buddies – Stahlharte Geschäfte'.
Machineseeker and TruckScout24 were already official partners of the seventh season of 'Steel Buddies' on DMAX. The direct cooperation with Morlock Motors and Michael Manousakis now, is the next logical step in the partnership. 'Michael Manousakis is the best-known used machinery dealer in Germany. And we are the best-known online marketplace. That fits', says Thorsten Muschler, founder and managing director of Machineseeker.
'When you buy used machinery, you do so at Machineseeker, the clear number 1', states Michael Manousakis. 'Machineseeker is a platform from professionals for professionals.'
Handball
World Championship 2021
Machineseeker.com and TruckScout24 sponsored the 2021 Handball World Championship, held from January 13 to 31 in Egypt. Both brands were prominently featured with floor advertising during all matches of the German national team. In addition to football, where the Machineseeker Group has been the largest sponsor of the 2nd Bundesliga for years, the company is now expanding its commitment to handball, another high-reach sport.
The decision to sponsor the Handball World Championship was driven by the fact that media attention for handball is by far the highest during World Championships and Olympic Games.
Machineseeker EHF Champions League
Since the 2022/23 season, the Machineseeker Group has secured the naming rights to the EHF Champions League. The premier competition in European handball has been officially called the 'Machineseeker EHF Champions League' since 2022. The upcoming final tournament in Cologne will take place under the name 'TruckScout24 EHF FINAL4 2025'.
In addition to the naming rights, the Machineseeker Group features prominently each season through its marketplaces Machineseeker and TruckScout24, with branding integrated into all 132 games via arena setups (floor stickers, LED boards) as well as on print and digital channels.
The title sponsorship of the EHF Champions League marks another flagship deal for the Machineseeker Group. 'It sharpens our profile as the No. 1 provider of online marketplaces for used machinery and commercial vehicles in Europe', states Managing Director Sven Schmidt.
Maschinensucher EHF Finals Men 2025
The Machineseeker Group is further expanding its commitment to European top-level handball and will become the official title partner of the EHF Finals Men 2025. The grand final of the EHF European League will take place on May 24 and 25, 2025, at the Barclays Arena Hamburg, Germany, – under its new name, Maschinensucher EHF Finals 2025.
With this sponsorship, the Machineseeker Group is once again making a strong statement about its significant presence in the industry. The EHF Finals, with their international reach and high visibility, provide the Germany-based company with the perfect platform to showcase Maschinensucher.de to a wide audience across Europe.
"Whether it’s the TruckScout24 FINAL4 of the Machineseeker Champions League or the Maschinensucher EHF Finals – the final tournaments in Germany’s top arenas are flagship events. As Europe’s No. 1, it makes perfect sense for us to partner with the two leading pan-European men’s handball competitions," says Sven Schmidt, Co-CEO of the Machineseeker Group.
Darts
Machineseeker European Championship
Since 2023 and initially until 2026, the Machineseeker Group has been the official main sponsor and namesake of the Machineseeker European Championship. Throughout the event – the most important European tournament in darts – the Group will present itself to the media with its number one platforms Maschinensucher.de, Machineseeker.com, Werktuigen.nl and TruckScout24.
The German company is thus strengthening its position as the clear market leader throughout Europe. 'More and more suppliers are selling their machines across borders. The European Darts Championship achieves high viewing figures, particularly in the UK, the Netherlands, Poland, Belgium and Austria. This further strengthens our European reach and generates additional demand for our sellers‘ used machines beyond national borders', comments Sven Schmidt
The Machineseeker Group is already well-known in the sport of darts as a premium partner of various darts events, including the 2019 European Darts Championship, the 2018 World Darts Championship and the German Darts Masters.
Michael van Gerwen
From 2019 to 2021 Machineseeker.com was shirt sponsor of the multiple darts world champion and clear No. 1 of the world ranking list at the time. A commercial with the 'Green Machine' can be seen online worldwide. 'Van Gerwen is the superstar of the darts scene and also occupies the strategically important markets of the Netherlands and Great Britain for us. Michael is also incredibly likable and approachable. He is a great match for us', said Thorsten Muschler at the beginning of the partnership.
Snooker
Machineseeker German Masters
With live broadcasts on Eurosport, Discovery, and international channels, the tournament will reach millions of fans globally.